She manages people, products, places, and placement with great energy to get companies refreshed and focused. Her specialties in Community Philanthropy PR, Design, and Product Launches give HIP HELLO's services a diverse, however complimentary overlap insuring that her firm is pretty much a one stop shop.

During her career she has been celebrated for her impeccable taste with a keen eye on what is hip and fresh, while maintaining a timeless appeal for her clients. Her business is completely based on referrals.


Lizzie was awarded "Best of Web" by Forbes Magazine for her work on an undercover blog about a famous big box retailer. Since then her work and opinions on marketing have been used in such books as Citizen Marketers. 

In recent years, Lizzie has held the title of style correspondent for the NBC affiliate WNYT, and has lent her professional consult to organizations such as the Handmade Toy Alliance. Lizzie gained national attention for using Twitter to document the birth of her son Iver in late winter 2010 landing both of them on NBC news around the country. 

In 2011 & 2012, Lizzie served on the board with Skidmore College for the Saratoga ArtsFest Family Day which entertained and introduced over 300 families to the arts in their own backyard. 

The Back Story: 

Based in the Saratoga Springs, NY, Lizzie comes from a long line of creative people (some of them horse people, some of them artists, writers and publicists) and truly appreciates upstate New York for all of its opportunities. Her Grandfather R.Ned Landon, celebrated GE & Disney Publicist/Speech Writer gave her the PR bug at an early age. He also bought her a word processor at age 12 and insisted that she take a typing class.

More at www.LizzieSorensen.com